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Our Difference

We’re dedicated to maximizing benefits to your organization and your learners. We employ our 4Forward perspective in designing a custom-fit solution for you – because we know that what works for one organization may not work for another. We use our proven, collaborative process, grounded in good research, all wrapped in great service.

The 4Forward Perspective

4Forward is how we think. We employ this approach by placing utmost importance on understanding your organization, your environment, your learners, and their challenges. Everything we do for you is custom-fit to your needs.

Research Foundation

Our designs and materials are grounded in great research and best practices, meaning that you get the most effective methods for developing your leadership and management team.

Friendly, Attentive and Responsive

We’re nice to work with – just ask us! We’re also attentive and responsive, saving you time and providing the answers you need when you need them.

Flexible, Creative and Affordable

We’re flexible and adaptable, always looking for creative ways to meet and exceed your expectations and give you the most value for your money.

Partner-plus Approach

Our Partner-plus approach is another demonstration of our belief in collaboration. If we need additional expertise on a project, we turn to trusted partner firms, including:



contributes their expertise in multimedia, web applications and eLearning development.



provides content, coaching and facilitation tailored to northern and aboriginal audiences.

Coaching Ourselves

Coaching Ourselves

offers themed discussion guides used by 15,000 managers in 8 languages around the world.

TTI Success Insights

TTI Success Insights

adds depth and precision to needs analysis through organizational and individual assessments.

4Forward has completed several projects for the Canadian Tourism Human Resource Council (CTHRC), including instructor guides, self-directed workbooks, website “web quests,” orientation kits for employment counselors, and a guidebook called the Canadian Academy for Travel & Tourism (CATT) Succession Guide for career program staff at secondary schools. These projects have included learning blueprints, content capture (review and organization of printed and online materials, SME interviews, and focus groups), development of instructional and assessment strategies, and creative content development. The work produced in these projects is now being used by thousands of students in industry and at colleges in all regions of Canada."

— Jason Gourley, Former Program Manager

Canadian Tourism HR Council

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