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Our Core Values

Living our core values helps us develop authentic, trusting relationships with our clients. As we build a trusting relationship you’ll know we are keeping your interests in mind at all times.

Integrity

Integrity

We say what we mean and we mean what we say. We are honest and open. We will let you know what we can – and cannot – realistically do for you.

Respect

Respect

We deeply respect each learner’s—and each organization’s—values and capabilities. We meet you where you are and respectfully guide you forward through suggestions and challenges.

Innovation

Innovation

Innovation doesn’t necessarily mean new methods and technologies, but rather finding innovative ways to apply a range of methods and technologies. We focus on effectiveness, creating learning programs often innovative in their simplicity.

Collaboration

Collaboration

You’re the experts in what you do. We’re the experts in what we do. Our partner firms are experts in what they do. It’s collaboration that allows our collective expertise to be well-leveraged in the final product.

Excellence

Excellence

We are committed to creating development programs of the highest possible quality. We are committed to continuous improvement, always looking for ways we can become better at what we do.

4Forward has completed several projects for the Canadian Tourism Human Resource Council (CTHRC), including instructor guides, self-directed workbooks, website “web quests,” orientation kits for employment counselors, and a guidebook called the Canadian Academy for Travel & Tourism (CATT) Succession Guide for career program staff at secondary schools. These projects have included learning blueprints, content capture (review and organization of printed and online materials, SME interviews, and focus groups), development of instructional and assessment strategies, and creative content development. The work produced in these projects is now being used by thousands of students in industry and at colleges in all regions of Canada."

— Jason Gourley, Former Program Manager

Canadian Tourism HR Council

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